What Is Happening To Our World? The world we used to know is changing in front of our eyes – affecting the way we perceive it and how we derive meaning from it.
NEW THINKING
NEW THINKING
What Is Happening To Our World? The world we used to know is changing in front of our eyes – affecting the way we perceive it and how we derive meaning from it.
Facebook rolled out a new updated visual identity for its mobile interface last week. And the desktop version will be launched in the following months. The big question here, however, is why?
Perhaps the most dangerous split in branding is between what brands say and what they do.
Flammable ideas. They are everywhere these days.
We know already that brand management is largely meaning management. But if we want to make any lasting changes to how brands are managed today and what value they create, we need to take the conversation up a notch, engage the C-suite along with marketers and look at the organizational matrix.