The Law Of Perception
April 30, 20076 min
Recently, the famous “Six Sigma” management technique came into question as Bob Nardelli was blown out of Home Depot.
NEW THINKING
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April 2007 - Branding Strategy Insider
Branding Snapshot – April 29
April 29, 20072 min
“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it the third time – a tremendous whack.” – Winston Churchill
Branding Commodities
April 27, 20073 min
We recently conducted a workshop on branding commodities in Dubai, United Arab Emirates. A commodity, per one Merriam-Webster dictionary definition is “a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price.”
