Building Winning Brands – 10 Of 16
The Tenth most important thing to know about building winning brands is that internal brand building is one of the hottest topics in brand management today.
NEW THINKING
The Tenth most important thing to know about building winning brands is that internal brand building is one of the hottest topics in brand management today.
In the old days, a big company CEO was far behind the firing line. When things went bad, there were people to be blamed and asked to leave. But today, it’s a different story. The buck stops at the office of the CEO.
Some years ago, an Australian takeout pizza place used the Internet in an attempt to boost sales. Traffic was slow. Hardly anyone visited the site. The need for an increase in traffic was urgent. If traditional online media planning had been used, banners and links would have been purchased and the URL added to the shop’s phone-book entry. It might even have invested in some traditional ads.
“Time is the most valuable thing one can spend.” – Theophrastus I spent a mint this week. And I’m happy with the return.
"Products are made in factories. Brands are created in the mind.” – Walter Landor, Landor Associates Sponsored By: Brand Aid