Overcoming Common Brand Problems – 30
April 20, 20071 min
In the Fall we went in-depth on Pricing Strategy in an effort to help prevent number 30 on our list of the 40 Most Common Brand Problems…
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April 2007 - Page 3 of 6 - Branding Strategy Insider
‘Inside Out’ Branding: How Do You Rate?
April 19, 20072 min
As brand management consultants, we have identified some rules of thumb to help you quickly determine how well your organization has embraced “inside out” branding.
Publicity As A Brand Building Tool
April 18, 20071 min
Proactive publicity can be one of the most powerful and cost effective brand building tools, especially for smaller organizations that can’t afford significant advertising.
Branding: Differentiate Or Die
April 17, 20074 min
What has changed in business over recent decades is the amazing proliferation of product choices in just about every category.
Of Brands And Naming
April 16, 20073 min
Brand naming is extremely important. Many of you are probably working with brands that already have been named, but in case you are not, here are a few pointers on naming brands: