If you see the social media landscape as the ‘Wild West’ then you have to agree blogs are the wagons taking us there. Here on the Branding Strategy Insider and Elsewhere ‘trails’ there was much to take in this week…
Marketers should think about the following when considering brand extensions.
In the mid to late 1990s, I was Hallmark’s first official chief brand advocate. In that role, I was responsible for increasing Hallmark’s brand equity and market share.
Increasingly, organizations are finding it critical to gain their employee’s understanding and enthusiastic support of their brand’s essence, promise and personality.
When I first surfed the Net, some ten years ago, I clicked on every banner ad that came before me.
