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September 2015 - Branding Strategy Insider

6 Ways To Link Brand, Reputation And Products

Marketers talk a lot about the increasing personalization that consumers are looking for in their interactions with brands. At the same time though, we know consumers seek endorsement from others on the good brands to be associated with and those that should be avoided. Interesting dichotomy. If you’re a brand manager, where do you invest your energies – features, experience or reputation?

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