How come some brands are great, while others just manage to be good? Is there a trick up the sleeves of those great brands – a trick that good sustainable brands can adopt to become great household names?
One of the greatest advertising geniuses of the 20th century was David Ogilvy.
Our series on scent marketing continues with number 6 – Finding the right delivery technology.
There was a fascinating moment of business drama last week in Washington, DC. Three of the most important chief executives on the planet met leaders from the US Senate and House to plead for extra public funds. General Motors’ chief executive Rick Wagoner, Chrysler’s Robert Nardelli and Ford’s Alan Mulally testified at a Senate Banking, Housing and Urban Affairs Committee hearing to ask for an additional $25bn handout to keep their brands alive.
