The State Of Branding
Dave Goetz from Brand & Strategy interviewed me in May of 2006 on the state of branding. This is the conversation that transpired…
NEW THINKING
Dave Goetz from Brand & Strategy interviewed me in May of 2006 on the state of branding. This is the conversation that transpired…
One can make a very persuasive argument for private labels being the strongest brands in Britain these days.
Mindless habitual behavior is the enemy of innovation. – Rosabeth Moss Kanter
Like many business school professors, I often find the things I teach in the classroom contrast with the things I experience in the boardroom. Last week provided me with the latest in a long line of contradictory experiences.
One of the pitfalls of the multibillion-dollar marketing research industry is that researchers don’t get paid for simplicity. Instead, they seem to get paid by the pound. A true story may be in order.