When The Name You Want Is Taken
You’ve just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, “Let’s move on.”
NEW THINKING
You’ve just found out the name you want for your brand is owned by somebody else. So, the temptation is to say, “Let’s move on.”
“Call the law enforcement officers. We’re being robbed.”
#15. Do not sell. This isn’t arrogance, not at all. The luxury strategy is the very opposite of the volume strategy.
1. Less will get done: until we learn to do more with less.
A 5-page foldout magazine advertisement opened up with the following 39 attributes spread out over two pages: Renegade, fearless, unexpected, bold, true, spontaneous, curious, intriguing, unwavering, rare, brash, provocative, intuitive, genuine, daring, uncommon, irreverent, brazen, absolute, unusual, visionary, idyllic, proud, maverick, wild, undaunted, resolute, poetic, dynamic, soulful, unconventional, strong, romantic, authentic, brave, unorthodox, deft, radical, dreamer.