Top 100 Brands Wield Power Over S&P 500
In the managerial pecking order within most firms, finance occupies a more central role than the flimsy business of marketing.
NEW THINKING
In the managerial pecking order within most firms, finance occupies a more central role than the flimsy business of marketing.
In an economic downturn, there may be a tendency to give up on new ideas and thinking, and just hunker down, until the worst is over.
Word collisions are unexpected juxtapositions of language that can create memorable brand names. (Example: DreamWorks.)
There are several stakeholders concerned with brand equity, such as the firm, the customer, the distribution channels, media and other stakeholders like the financial markets and analysts, depending on the type of company ownership.
The topic of passion brands is particularly important to consider in difficult economic times. When pressures mount on companies’ bottom lines, they typically look first to the expense side of products, both in their development and marketing. The opportunity that a brand passion creates is the opportunity to conscript willing and enthusiastic consumers to spend their financial and social currency on those brands, exhorting friends and family to follow suit.