Home2009

April 2009 - Branding Strategy Insider

The Seven Markers Of Passion Brands

The topic of passion brands is particularly important to consider in difficult economic times. When pressures mount on companies’ bottom lines, they typically look first to the expense side of products, both in their development and marketing. The opportunity that a brand passion creates is the opportunity to conscript willing and enthusiastic consumers to spend their financial and social currency on those brands, exhorting friends and family to follow suit.

Connect With Us