How Popularity Can Make Brands Vulnerable
April 24, 20093 min
In 2007 14 Tesco stores closed their doors following bomb threats.
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April 2009 - Page 2 of 6 - Branding Strategy Insider
When Your Name Is Your Promise
April 23, 20091 min
When the sign over the door says Excellent Bagel & Bakery Equipment, what’s a prospect to think?
Jaguar: Victim Of Inherited Brand Perceptions
April 22, 20093 min
Just when Jaguar thought things could not get any worse for the brand, the results of the annual JD Power & Associates 2009 Vehicle Dependability Study were revealed.
What Pepsi And Coke Can Learn From Tobacco Brands
April 21, 20093 min
There’s a great deal of sturm und drang about the loss of fizz at Pepsi – and arguably at Coke, as well. Both companies face declining sales of their flagship brands and have used to greater or lesser success predictable ways to mask the fundamental issue: Fewer people are buying less and less of these iconic brands.
Recession Marketing Success Requires Boldness
April 20, 20092 min
Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a recession. In the 1920’s advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the April 1927 issue of the Harvard Business Review that the biggest sales increases throughout the period were rung up by companies that advertised the most.