Kate Newlin, Author at Branding Strategy Insider

5 Retail Marketing Trends For 2010

1) Inconspicuous Consumption Consumers respond to the social moment by taking consumption into the closet. As when we talk about going to Fred’s (in-store restaurant), not Barney’s. Or, ask to have new purchases shipped, rather than be seen carrying a branded shopping bag. Or, decide to have shoes repaired and last year’s jacket altered. Spending as a covert activity. No bragging rights.

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