Every Great Brand Reveals A Human Side
November 30, 20173 min
No brand provides a better example of stellar corporate responsibility than Patagonia.
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November 2017 - Branding Strategy Insider
How Brands Can Deliver Smart Innovations Faster
November 29, 20172 min
Everyone I meet that’s involved in product innovation today seems to have the same basic goal: to get really smart ideas to market faster.
Building Human-Centric Brands
November 28, 20174 min
The world needs the warmth of human-centric brands now more than ever. B2B and B2C brands that recognize this are quickly adopting human qualities to attract customers in the human-centric era.
Budgeting For Short And Long Term Brand Building
November 27, 20174 min
Once again budgeting season is upon us, a time of year that most brand managers dread. When you ask them to select their favorite management process, budgeting rarely makes even the top 5.
For Brands, Does Gender Equality Work Both Ways?
November 24, 20174 min
This past year has seen women’s movements gain traction and momentum across a broad range of social and culture issues.