A Framework For Building Admired Brands
Achieving brand admiration requires keeping the company’s end game— creating brand equity— in mind.
NEW THINKING
Achieving brand admiration requires keeping the company’s end game— creating brand equity— in mind.
Content has never been more important, and yet many brands that engage with customers across multiple channels say they don’t have a documented content strategy that aligns their content initiatives with the fundamentals of their brand.
As brands juggle more and more channels to try and interact meaningfully with customers, is omnichannel achieving what it needs to?
It seems obvious that developing successful relationships with customers requires strong and successful relationships with those inside the company. Strikingly, though, many companies ignore employees in their branding efforts.
In times or situations where there are low levels of trust, transparency becomes very important.