Brand Positioning For Competitive Advantage
November 15, 20176 min
The best brands make customers’ lives easier, more gratifying, and more meaningful.
NEW THINKING
Home2017
November 2017 - Page 3 of 4 - Branding Strategy Insider
How Emotion Drives Brand Choices And Decisions
November 14, 20176 min
We now know more about how the human brain processes information and triggers our behaviors than ever before.
The Role Of Brand Recognition In Innovation
November 13, 20173 min
Brands gain strength from the associations they build with consumers. But those same associations can work against brands when they look to introduce ideas that go too far beyond what consumers expect.
Spying Brands Face A Reckoning
November 10, 20175 min
Marketers take note, in the last 20 years, no changes to data and privacy rules have been more significant than the EU’s General Data Protection Regulation (GDPR), set to go into effect in May 2018.
How A Founder’s Mentality Propels Brands
November 9, 20177 min
Despite their many differences, most companies that achieve sustainable growth share a common set of motivating attitudes and behaviors that can usually be traced back to a bold, ambitious founder who got it right the first time around.