September 2019 - Branding Strategy Insider

Guide To LGBTQ Brand Marketing

September 30, 20194 min

Here on Branding Strategy Insider, we’ve discussed the value of demographics in brand strategy many times. For instance, in Mark Ritson’s article “The Everlasting Value of Demographics,” he states, “… using demographics as part of a broader approach to behavioral segmentation and targeting remains a valuable activity for many marketers and brands.” And in “Brand Growth and Changing Demographics,” Walker Smith compared Millennials to retirees and observed the surprising value of the “silver economy” as...

by Chris Wren

Brand Management

Customer Expectations Rise With Brand Power

September 25, 20194 min

Famed Psychologist and Harvard Professor Dan Gilbert once said that, “human beings are works in progress that mistakenly think they’re finished.” This idea is why, on Branding Strategy Insider, a number of writers continue to remind our readers that brands are never finished.

by Jerome Conlon

Brand Management

Brand Transformation And Self-Awareness

September 24, 20193 min

Human consciousness is crossing a threshold that may be as mighty as the one from the Middle Ages to the Renaissance. People are hungering after experiences that feel true on the inside, after so much hard work mapping the outer spaces of the physical world. They’re gaining courage to ask for what they need, living interconnections, a sense of individual worth and shared opportunities.

by Jerome Conlon

Brand Storytelling

5 Critical Attributes For Successful Brand Stories

September 23, 20194 min

Developing an inspirational brand vision can be challenging to achieve because of a common set of obstacles. In many companies, reward systems are set up around product line P&L responsibilities, not around nurturing a higher-level brand vision and company identity.

by Jerome Conlon

Brand Storytelling

Applying Hollywood Story Techniques To Brands

September 19, 20196 min

Businesses require many kinds of writing to address a variety of situations with different audiences. Many people handle different writing specialties, from law to accounting, public relations, sales, advertising, promotions, corporate communications, investor communications, and others, but whose job is it to articulate and craft the brand story, which provides the bridge for consumers to cross into your world?

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September 2019 - Branding Strategy Insider

Guide To LGBTQ Brand Marketing

Customer Expectations Rise With Brand Power

Brand Transformation And Self-Awareness

5 Critical Attributes For Successful Brand Stories

Applying Hollywood Story Techniques To Brands

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