September 2019 - Page 2 of 2 - Branding Strategy Insider

The Advantage Of Harnessing Consumer Creativity

September 17, 20194 min

Watching TV or spending a week on a sandy beach is relaxing, but not fulfilling. Neither experience is involving, nor will we feel entertained and relaxed for any longer than a few hours, if not minutes after it ends. We find fulfillment in creating and discovering new art, which is no longer the exclusivity of elitist galleries catering to a few well-heeled, overly-educated, individuals. Indeed, art has become more accessible and is now omnipresent in...

by Chris Wren

Brand Management

Amazon’s Increasing Ad Platform Power

September 16, 20193 min

About two years ago, we wrote about Amazon’s growth as a advertising platform. At that time, more than 70% of online ad revenue was going to Google and Facebook. And while there still is no imminent threat to digital’s big duopoly, a new Forrester report points to some trends that show brands are moving from testing Amazon as a channel to implementing always-on strategies.

by Robert Strand

Brand Marketing

How ATSC 3.0 Will Impact Brand Marketing

September 12, 20196 min

Companies have sales strategies for their products and distribution. Brand and product messaging rely on content and flow. Today that includes television advertising and the various forms of social media available on multiple devices.

by Chris Wren

Brand Management

Building Brands On Customer Passions

September 9, 20193 min

In a fantastic piece called Meaning Powers a New Era of Brand Strategy, Dr. Martina Olbertova reminds us that, “Brands aren’t just vehicles of branding products, services and experiences. Their primary business is meaning exchange. The primary goal of a brand should be to help people maximize their inner potential and become more of themselves.”

by Chris Wren

Recession Marketing

Leveraging Brand Culture To Combat Recessions

September 3, 20193 min

Market volatility, tariffs, Brexit, upcoming elections in the US, and economic indicators point to the high likelihood of a recession impacting consumers and brands soon. Last week on Branding Strategy Insider, Corien Kershey offered six recession strategies for B2B brands.

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September 2019 - Page 2 of 2 - Branding Strategy Insider

The Advantage Of Harnessing Consumer Creativity

Amazon’s Increasing Ad Platform Power

How ATSC 3.0 Will Impact Brand Marketing

Building Brands On Customer Passions

Leveraging Brand Culture To Combat Recessions

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