Branding and Marketing professionals are very interested in the popularity of their product – especially in matters of litigation. But, how can they accurately measure how popular their product is with their target market outside of sales performance?
Dead celebrities and icons inspire us, take a place of influence and earn a place of love and respect in our hearts and minds. With various forms of intellectual property, and subject to how it is protected, managed, and creatively re-imagined, deceased celebrities and icons have great earnings potential even after they’ve left the physical world. Coupled with the reach and speed of social media, dead celebrities and icons are extending their influence, building new...
As a brand licensing strategist I spent five years at the NBA, which in addition to basketball was known as ‘Nothing But Attorneys’. Fortunately those attorneys were fantastic in-house counsel to whom we had access, and they were happy to pass on their knowledge – especially to those who were prepared, eager to learn and understood the importance of protecting the collective intangible assets of the NBA.
Companies have sales strategies for their products and distribution. Brand and product messaging rely on content and flow. Today that includes television advertising and the various forms of social media available on multiple devices.
Bad behavior is why clear contract terms are critical to the success of a brand and celebrity licensing partnership. As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”
