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September 2006 - Branding Strategy Insider

Overcoming Common Brand Problems – 2

This a continuation of my series of overcoming the 40 Most Common Brand Problems. If there is one in particular your brand is facing drop me a line at [email protected] Common Brand Problem Number 2: Increased product or service prices inviting low-end market segments and competitors, the cumulative result of gradually raising prices at a rate greater than inflation. Analysis: This is the other side of a brand’s value equation: price...

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