What Is A Brand? Our Collected Definitions
September 22, 20061 min
Brand Definitions. We've all heard a few in our time. For fun we've compiled a list from a wide variety of sources...
NEW THINKING
Home2006
September 2006 - Page 2 of 2 - Branding Strategy Insider
Building Brands On Unmet Needs
September 22, 20061 min
To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask...
Overcoming Common Brand Problems
September 22, 20061 min
Awareness of the problems and pitfalls brands can encounter is an important step in maintaining a strong, healthy brand. I have identified the 40 Most Common Brand Problems and will share my thoughts on overcoming each of them over the next few weeks. As always, I welcome your comments.