Online Promotions: Stop Guessing
August 31, 20073 min
Over the years, promotional tools have become oft-used weapons in the brand marketer’s arsenal, employed by thousands of brands to attract and retain customers.
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August 2007 - Branding Strategy Insider
Big Mac Or Coke: Who’s Got It Right?
August 30, 20073 min
A Big Mac and Coke. Two stellar brands of the 80s that seemed locked in each other’s orbit, linked by simple usage occasion, power-brand status and shared origins in US consumer culture. The two brands even supported each other, with McDonald’s selling only Coke drinks brands in its restaurants since 1955.
Overcoming Common Brand Problems – 37
August 29, 20071 min
As we record the 40 Most Common Brand Problems we see one few marketers will ever avoid…
Wal-Mart: Deaf To Its Best Advisers
August 28, 20073 min
In many ways Wal-Mart is a massive success story – especially in the US, where the retailer started. Two-thirds of Americans visit a Wal-Mart on a monthly basis; more than 138m visit its stores in an average week. As its chief marketing officer, John Fleming, succinctly put it: ‘Wal-Mart is the only retailer in the world without a traffic problem.’
Branding In A Changing World
August 27, 20075 min
A recent article caught my attention. It was entitled “Kodak takes Hit in Film and Digital.”