Can Price Promotions Threaten Brands?
August 26, 20071 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere.
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August 2007 - Page 2 of 6 - Branding Strategy Insider
Branding Seminars And Workshops
August 25, 20077 min
Brand Education is a core offering of The Blake Project and we’d like to share an overview of some of our most popular topics.
Great Moments In Marketing: Ries, Trout & Positioning
August 24, 20072 min
The term ‘Positioning‘ was coined in 1969 by Al Ries and Jack Trout in the paper “Positioning is a game people play in today’s me-too market place” in the publication Industrial Marketing. It was then expanded into their ground-breaking first book, “Positioning: The Battle for Your Mind“.
Of Branding And Greed
August 23, 20073 min
In a recent post, I attempted to clarify what branding is all about. It comes down to building perceptions about what makes your product different and what the benefit is in this difference.
Playing The Brand Game
August 22, 20073 min
If I scroll through your media plan I’m sure it will contain all the usual and well-known media options, TV and Radio ads, the print ads and the outdoor. We’ve all picked these options for years well in fact decades because we knew you would never be fired on choosing them. Just like an IT guy wouldn’t be fired for installing an IBM solution for your company. But soon these days are long gone –...