Your brand – you’ve spent years getting it to the exact place you want it to be in and now it’s there, in that perfect position in your market. Your audience can now make an informed, rational decision on your brand. Everything’s perfect.
In a 2017 study 6 participants were shown a promotional message that reflected a percentage off the price of a product. There were different variations of this message, some that showed the offer was for today only, for one week only, or had no expiration at all. While hooked up to an fMRI scanner, participants pressed a button if they wished to purchase the product they were presented with. Each time they chose to buy...
There’s no doubt about it – web3 and blockchain technology is poised to become a pillar of our economy in the coming years. But for now, can brands really benefit from web3 technology? The answer is a resounding YES. Today, we’ll explore some of the ways that brands can leverage web3 to stand out from their competition, increase brand awareness, and engage with customers like never before.
Storytelling matters, and no less for inflation than for anything else. Marketers know narrative rules. The essence of marketing is telling the story of a brand, thereby shoring up pricing power. That’s brand equity in a nutshell. Storytelling is also the paradox of this inflationary moment in the marketplace.
Walgreen’s’ CFO told The Wall Street Journal that the pharmacy’s almost two-year focus on Covid-19 was at the expense of its established customer base. While selling hand sanitizer rubbing alcohol, masks and dispensing vaccinations, Walgreen’s lost relevance with its core customers’ other needs. Walgreens’ is clearly unhappy about this situation. Now that the urgency of coronavirus has abated, Walgreen’s is planning a marketing surge to regain its lost customers and convert vaccination-only people into “permanent”...
