The Most Successful Brands Don’t Focus On Buyers
July 29, 20186 min
What makes a brand successful in the digital age?
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July 2018 - Branding Strategy Insider
5 Ways To Surely Kill Brand Meaning
July 27, 201816 min
In 2016 the rising costs of chocolate ingredients put the Toblerone brand’s owner Mondelēz in a difficult position.
The Role Of Brand In The Channel
July 26, 20183 min
For brands that rely on dealer and reseller networks, channel marketing and partner enablement are equally important as how the brand interacts directly with the customer.
Enlisting Suppliers To Strengthen Your Brand
July 25, 20182 min
The mandate of prioritizing customer needs is well known, but of course customers are not the only participants in your organization’s ecosystem and not the only ones that can influence the success of your brand.
How High Value And High Worth Brands Differ
July 24, 20183 min
It’s a classic juxtaposition in the world of marketing: On one end are brands with high value (attractive at a low price), and on the other end are brands with high worth (worth it at almost any price).