“Every decision is a prediction.” ~ W. Edward Deming Brand strategist’s think about the future because its their job to figure out what their organization ought to be doing today that will most likely result in achieving desired business (sales, margin and profit) goals and brand positioning goals tomorrow.
Unless you have young children, you probably hadn’t heard from Pokémon for a while, but that all changed with the buzz surrounding Pokémon GO, a mobile game that uses GPS to engage fans to play the game out in the real world.
Last week on Branding Strategy Insider we explored How the Fox News brand reached cult status and we looked at how this media giant did several crucial things right to become the most profitable cable news outlet on Television.
Sand castle construction and brand building have a lot in common. If the foundation isn’t solid, it doesn’t matter how strong the structure is. It’s going to fail.
Marketers love patterns. But repetition is not always the most reliable metric for brand loyalty.
