Overcoming Common Brand Problems – 35
July 31, 20071 min
Decision making is at the heart of this common brand problem…
NEW THINKING
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July 2007 - Branding Strategy Insider
The Brand Called “YOU”
July 30, 20073 min
First of all. What is a brand? A brand is a name that stands for something in the mind of the customer.
Top 100 Global Brands – 2007
July 29, 20071 min
BusinessWeek and Interbrand have released their annual list of the world’s top brands.
Branding: Over-Delivery Power
July 28, 20073 min
When a customer complains about your product, service, guarantee, or website, it’s not always because the quality was lousy. It may have been because you didn’t manage that customer’s expectations.
Great Moments In Advertising: 1982 Gates And Gibbons
July 27, 20071 min
Jerry Gibbons, President of Doyle Bane Bernbach Advertising met with client Bill Gates of Microsoft in 1982.