Color & Brand Identity
July 26, 20071 min
Color is one of the most important components in creating brand identity. The purpose of a brand identity system is to encode a brand in people’s memory and retrieve it from their memory.
NEW THINKING
Home2007
July 2007 - Page 2 of 7 - Branding Strategy Insider
Building Winning Brands – 16 Of 16
July 25, 20072 min
The Sixteenth most important thing to know about building winning brands is creating a sense of community builds emotional connections and loyalty.
Differentiate Or Die: More Than Words
July 24, 20073 min
In the year 2000, I put the word “differentiation” in play, just as 20 years earlier I’d put the word “positioning” into the business language. It was the subject of a book I wrote entitled Differentiate or Die.
Consumers Don’t Love Brands
July 23, 20075 min
It’s not what most company CMOs and brand champions want to hear. But I have to say it anyway:
Is Stakeholder Buy In Essential To Branding?
July 22, 20072 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Shelly, a senior marketer from Cleveland, Ohio who has this question about who should be involved in a branding initiative.