Did you know that through carefully researched consumer insight, John Deere was able to significantly increase sales of its lawn tractors? Most men really admired the brand but believed that it was “too much for them.” They could never justify buying it for themselves. Here’s the insight. When their wives were made aware that 8 out of 10 men would prefer a John Deere lawn tractor if given the option, sales significantly increased. The way...
I recently led the first phase of the effort to brand my hometown, Rochester, New York. I’d like to share my thoughts on this ongoing process.
Did you know that close to 80 percent of all brands purchased by parents – is controlled by their children?
We’re exploring Brand Management’s 40 Most Common Brand Problems.
Many times marketing is seen as a dirty word in the non-profit sector. A necessary evil that no one admits spending too much time or money on. But to build a successful non-profit organization to help people, you still need to follow the laws of branding. Because powerful non-profit brands will raise more money, attract more volunteers and help more people.
