Marketing Alternatives: Product Placement
July 16, 20071 min
Increasingly, consumer product companies are using product placement as a part of their overall marketing efforts.
NEW THINKING
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July 2007 - Page 4 of 7 - Branding Strategy Insider
The Brand Management Checklist – Advanced
July 15, 20073 min
Back in December we asked, “Are you a part of a brand building organization?”, and provided a checklist to help you assess your organization’s readiness to build brands.
Did You Know? July – 14th
July 14, 20071 min
Did you know these brand management facts?
Brand Mortality: Part 2
July 13, 20073 min
The second disease (the first is here) that will kill a brand is massive line extension in the face of focused competition.
Marketing Research: Core Of Brand Success
July 12, 20071 min
Marketing research is critical to the success of brand management. Without customer and competitor information/insight, it is almost impossible to position a brand advantageously and to manage it effectively over time. Research supports the following steps in the brand management process: