Brand Mortality
July 11, 20074 min
Turns out brands are just like the rest of us, merely mortal. They can’t live forever.
NEW THINKING
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July 2007 - Page 5 of 7 - Branding Strategy Insider
Toyota Prius – Vehicular Self-Expression
July 10, 20073 min
According to a recent New York Times article, 57% of the Toyota Prius buyers surveyed this spring by CNW Marketing Research of Bandon, OR indicated that they bought the car because “it makes a statement about me.” In comparison, only 36% and 25% said it was due to “higher fuel economy” and “lower emissions” respectively.
BrandingWire: Estes Park
July 9, 20073 min
This month the BrandingWire Team has set its sights on Place Branding.
Brand Quote – July 8
July 8, 20071 min
“It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.” – Harry Beckwith Sponsored By: Brand Aid
The Value Of Publicity
July 7, 20071 min
At the Institute for International Research’s The Branding Trilogy conference in Santa Barbara, CA, Jill Vollmer, vice president of brand marketing for Mondera.com said, “Publicity has helped us achieve 5 times the ad value of media placement for every $1 spent. If you consider that the message is coming from a third party (not paid, but endorsed), the additional credibility may result in 10 times the value.” Proactive publicity can be one of the most...