The Mistake Of Asking Consumers What They Want
February 27, 20193 min
Asking consumers what they want is so passé.
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February 2019 - Branding Strategy Insider
Finding The Source Of Your Best Brand Ideas
February 26, 20193 min
Where do you get your best ideas? Are they all from within your industry?
5 Benefits Of Audio Branding
February 25, 20194 min
One topic you’ll be hearing more about in the coming year will be the importance of audio branding.
Empathy For The CMO
February 21, 20193 min
Customer empathy is a widely discussed topic for building brands today. A related fact is that Chief Marketing Officers need our empathy as well.
How Brands Can Combat The Silo Threat
February 19, 20196 min
We’ve all been there: After keying (or speaking) personal data into a customer support system, a human (or bot) comes on the line and promptly asks you for the exact same information that you just entered.