The primary role of the Chief Marketing Officer is to be the voice of the customer for the brand-business. The CMO embodies the customer informing the organization. Customer understanding and insight generation are the CMO’s highest priorities. Sure, the CMO has numerous other functions these days. But, being the voice of the customer must be the number one function.
Customer empathy is a widely discussed topic for building brands today. A related fact is that Chief Marketing Officers need our empathy as well.
In the ever-changing world of brand marketing, the most volatile position is right at the top – the Chief Marketing Officer.
If you are a CMO of a certain age, then you have probably experienced a familiar evolution in your marketing strategy. It goes something like this.
Chief Marketing Officers haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years.
