How Millennials Are Changing CMOs And Brands
If you are a CMO of a certain age, then you have probably experienced a familiar evolution in your marketing strategy. It goes something like this.
NEW THINKING
If you are a CMO of a certain age, then you have probably experienced a familiar evolution in your marketing strategy. It goes something like this.
Chief Marketing Officers haven’t had it this good for some time. As Jack Trout observed the average tenure not so long ago stood at less than two years.
Much has been written about chief marketing officers and how they are toiling to come up with unique ways to make themselves useful and productive in their respective organizations. Much less has been written about the fact that the average Chief Marketing Officer’s tenure is quite short.
The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.
The CMO’s job is simple — to strategically drive growth, right? As Lou Gerstner ex-IBM and American Express CEO once put it: the role of Marketing is to build the brand and deliver a great customer experience. But is it really that simple?