5 Keys To Understanding Your Brand’s Competition
February 18, 20193 min
As a brand strategist, a favorite part of any presentation I give to clients is a section on their brand’s competitors.
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February 2019 - Page 2 of 3 - Branding Strategy Insider
How Marketers Can Change Agency Culture
February 14, 20194 min
In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies?
Segmenting The Market For Power And Profit
February 13, 20192 min
You’re either pregnant or you’re not. And the market for pregnancy testing kits would appear to be similarly dichotomous: you either need a pregnancy test kit, or you don’t.
Brand Strategy: Differentiation Versus Centrality
February 12, 20192 min
Brands in a category are typically more similar than they are different. They have to be. They’re both trying to appeal to the large middle of the market.
Using Behavioral Science To Refresh Your Brand
February 7, 20195 min
Brand identity is an important component of a marketer’s brand strategy. It is the vehicle by which marketers grow distinctive brands by building: