Segmentation Reveals Marketing’s Easiest Targets
February 6, 20193 min
Done well, market segmentation can do so much.
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February 2019 - Page 3 of 3 - Branding Strategy Insider
How Employee Trust Leads To Trusted Brands
February 5, 20194 min
Every year, I look forward to the findings published by Edelman in their annual Trust Barometer. 2019’s findings paint a picture of a world where the nature of trust has changed profoundly.
Marketing And The Fallacy Of Short-Term Selling
February 4, 20192 min
Most marketers assume that, if you look after the short-term, the long-term will look after itself.
How Segmentation Drives Brands
February 1, 20193 min
At the heart of everything that marketers do resides a notion so fundamental, so basic, it is the engine that makes the free market tick.