Ocean Side With Jack Trout
March 31, 20072 min
Inspired. That’s how I left after a two hour visit with Jack Trout yesterday at his family’s beautiful winter home in Sarasota, Florida.
NEW THINKING
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March 2007 - Branding Strategy Insider
Did You Know? – March 29th
March 30, 20071 min
We are regularly on the speaking circuit. After recent trips speaking at brand conferences throughout the world we collected these interesting insights:
Five Ideas To Win In The Attraction Economy
March 29, 20075 min
In commerce we are nearing the unthinkable. Efficiency and solid performance are becoming table stakes, a bottom line license to compete. Your challenge is to get beyond table-stakes.
Building Winning Brands – 8 Of 16
March 28, 20071 min
The eighth most important thing to know about building winning brands is that brands must exhibit admirable human qualities.
The 10 New Rules Of Branding
March 27, 20074 min
1) Brands that influence culture sell more; culture is the new catalyst for growth. Look at Google. They are changing the way we behave online. Nike is a brand that has become a part of all culture. If you get into that split screen, you become part of the lexicon of life.