Back in 1915 Earl R. Dean, who was working at the Root Glass Company, was given a brief to design a bottle, which firstly could be recognized in the dark. And then, even if broken, a person could tell at first glance what it was.
The blogosphere did not disappoint this week. Seems everywhere I went I left with more than I came with. On BSI the week was shaped by…
As we make our way to the 40 most common brand problems an old problem claims number 28 on our list…
The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving. It’s convergence and divergence. And everything is media.
