Branding Rally: Place Branding
March 21, 20074 min
It amazes me the level of talent that flows over and through Branding Strategy Insider. So it just makes sense to try and harness the current and rally this exceptional group.
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March 2007 - Page 3 of 7 - Branding Strategy Insider
Building Winning Brands – 7 Of 16
March 20, 20072 min
The seventh most important thing to know about building winning brands is that ultimately every brand should strive to evoke emotions and create sensory experiences.
Country Of Origin As A Branding Statement
March 19, 20073 min
Imagine that I told you of a product that I knew nearly nothing about. I didn’t know what its price was, what any of its unique features were, or even what type of product it was. But I did know the product’s country of origin…
Branding Snapshot – March 18
March 18, 20071 min
This week on BSI my mental profit soared and I hope yours did too. Here is some of what the week gave me…
Brand Quote – March 17
March 17, 20071 min
“If you can, be first. If you can’t be first, create a new category in which you can be first.” – Al Ries & Jack Trout