Trust: Lifeblood Of Brands
December 21, 20101 min
We have conducted brand equity measurement studies for hundreds of brands and over the years, we have also helped leadership teams position hundreds of brands.
NEW THINKING
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Branding Ideas - Branding Strategy Insider
The Brand Building Power Of Personalization
October 13, 20102 min
Some time ago, I checked into a hotel in Hong Kong. The receptionist handed me a bunch of business cards. They weren’t the hotel’s business cards but my own, complete with my phone and fax numbers and contact details while staying at the hotel. It was a gesture that kind of made me feel special.
Brand Inspiration From The Far East
May 11, 20095 min
As the Far East seems to move closer and closer to the west, and its two billion people open their wallets to brands, it might be valuable to seek some inspiration from oriental culture. At least, from one part of the Far East, which is as culturally diverse as Europe’s thirty-plus countries are, and as varied as the cultures of North America’s states.
Brands Excel With Over Delivery
February 28, 20094 min
Recently I checked into The Peninsula Hotel in Chicago. Knowing the brand your expectations are by default tuned to the highest level – still I’ve time after time managed to be surprised.
Establishing A ‘Branded Language’
July 28, 20083 min
Absolut, Disney, Kellogg’s, and Gillette are three completely different brands with one commonality.