Turning Customers Into Marketers
August 1, 20072 min
P2P marketing is hardly a new phenomenon, however it is a phenomena that is about to be leveraged to unprecedented heights using our next generation of kids.
NEW THINKING
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Branding Ideas - Page 2 of 2 - Branding Strategy Insider
Branding: Solution Vs. Direction
April 10, 20073 min
When problems arise, whether they are in marketing, politics or life, everyone looks for a solution. We have all been programmed to solve problems with solutions.
Country Of Origin As A Branding Statement
March 19, 20073 min
Imagine that I told you of a product that I knew nearly nothing about. I didn’t know what its price was, what any of its unique features were, or even what type of product it was. But I did know the product’s country of origin…
Branding Ideas: Internal Brand Building
March 9, 20071 min
In a large-scale brand rollout, Transunion conducted an employee photo contest to generate a large number of free photographs for the brand image library.