Walt Disney’s initial experience and expertise was in making cartoons, and although he created Disneyland, he was not trained as a theme park designer, social architect, or civil engineer. But he was a creative visionary, a soulful leader, and dreamer who challenged his teams to stretch towards new forms of entertainment, creating in the process an entertainment brand unlike anything the world had ever seen.
Brands personify organizations and their products and services. Why is this important? Because only people (or personified brands) can connect emotionally with people.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Alisa, a Brand Planner in London, England who asks this on brand development…
In The Smarter Screen, Shlomo Benartzi lays out a world where we are besieged by choices; choices that, far from helping us to make better decisions, confuse us into behaving in ways that are actually less informed.
With the dawn of the Age of Intellectual Capital during the mid 1990’s, came the realization that a majority of the value of a modern enterprise can be located in the intangible assets and not in the traditional tangible assets such as real estate, plant, equipment, inventory, cash, and the like.
