4 Ways To Extend Your Brand Story
November 23, 20155 min
I really like Ed Woodcock’s description of what it takes to build a fascinating story.
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November 2015 - Page 2 of 5 - Branding Strategy Insider
CEO: Chief Brand Architect And Advocate
November 20, 20153 min
While the marketing department should have the skill sets necessary to create the brand’s identity, communicate its promise, increase its awareness and generally promote the brand, it takes the entire organization to consistently deliver on the brand’s promise.
The Four Virtues Of Brand Leadership
November 19, 20154 min
What often passes for leadership wisdom in the corporate world today is a list of management techniques over leadership substance. However, brand leadership is linked to organizational leadership, which is linked to individual character that has substance. There are four qualities of individual leadership that are commonly absent from current discussions about corporate or brand leadership. These qualities are individual: self-awareness, ingenuity, love and heroism.
Building Brands With Character And Chemistry
November 17, 20158 min
No review of the brand Jordan phenomenon would be complete without examining the extraordinary creative collaboration that Michael had with Nike’s premier designer and creative genius Tinker Hatfield. Tinker is the designer of many of Nike’s most popular and innovative shoe designs,
When Successful Brands Defy Brand Management
November 16, 20153 min
The rules for developing and managing brands are laid out in a range of principles and frameworks developed by extraordinary marketing minds. Time and time again, we’re told brands follow these rules to achieve success. But every so often, you encounter a highly successful brand that seems to defy the theory. And there are lessons for all marketers in that success as well.