Do brands foster creativity? It’s doubtful. Despite all the articles online about how to foster a culture of creativity at brands, companies peddling products are the last place people turn for creative expression.
Sadly and incorrectly, marketing is something many businesses compartmentalize into silos.
We have become accustomed to tuning out advertising and marketing messages because we don’t like interruptions in our habit-formed lives. And we’re skeptical of the messages ads bring us. In fact, most of us feel ads don’t bring much value to our lives, just more distraction.
In a previous article, “The Life and Times of the CMO,” we addressed the importance, and often unrecognized contribution of the Chief Marketing Officer in driving today’s brands.
Is there ever a right time to get on the front foot and call out your competitors by name? Motorola seems to think so.
