4 Trends Advertising Agencies Missed
Don Draper does not exist in the new world of marketing. What exactly does this new world look like?
NEW THINKING
Don Draper does not exist in the new world of marketing. What exactly does this new world look like?
In 1973 Colonel Steve Austin was an astronaut who suffered severe injuries in the crash of an experimental spacecraft he was piloting for NASA. Arriving in the trauma center on the brink of death, doctors believed they had a chance of saving him, but only if they performed a series of radical surgeries never attempted before. Using unproven technology that had never been tested on humans.
There have been several recent polls in 2016 stating that public opinion doesn’t trust the media anymore.
In the ever-changing world of brand marketing, the most volatile position is right at the top – the Chief Marketing Officer.
In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said the author, that this dependence on machines was not going to a good place.