4 Trends Advertising Agencies Missed
September 23, 20164 min
Don Draper does not exist in the new world of marketing. What exactly does this new world look like?
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September 2016 - Page 2 of 5 - Branding Strategy Insider
6 Insights For Brand Transformation And Change
September 22, 20164 min
In 1973 Colonel Steve Austin was an astronaut who suffered severe injuries in the crash of an experimental spacecraft he was piloting for NASA. Arriving in the trauma center on the brink of death, doctors believed they had a chance of saving him, but only if they performed a series of radical surgeries never attempted before. Using unproven technology that had never been tested on humans.
4 Blind Spots That Jeopardize Brand Relevance
September 21, 20163 min
There have been several recent polls in 2016 stating that public opinion doesn’t trust the media anymore.
The Life And Times Of Today’s CMO
September 20, 20164 min
In the ever-changing world of brand marketing, the most volatile position is right at the top – the Chief Marketing Officer.
A Future Without Human Marketers?
September 19, 20164 min
In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said the author, that this dependence on machines was not going to a good place.