Branding & Leadership - Branding Strategy Insider

Marketers often talk about branding & leadership, specifically being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace. The critical decision for brand owners is deciding how you will lead and why that will work.
Business Decisions Require Facts And Opinions

Management consulting is an industry built on facts. A “fact-based decision” (a phrase that returns 774,000,000 Google results) requires legions of analysts to gather and crunch data, and it so happens that consulting firms supply precisely such people. Facts appear to de-politicize decisions, imposing objectivity and facilitating difficult choices. Who but an imbecile could be against reaching for data?

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