How Brands Can Use Story To Inspire Social Change
September 26, 20183 min
No matter what anyone tells you, stories can change the world. But it often takes courage and guts to make real stories that can jumpstart a real social change.
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September 2018 - Branding Strategy Insider
The Power Of Localizing Your Brand Message
September 24, 20182 min
It’s Friday afternoon, you work in advertising, so you’re enjoying a lukewarm pint in your crowded local pub. Oblivious to the background chatter, you listen to your colleague’s latest preposterous anecdote. Then your ears perk up: faintly from across the room, you’re sure you heard your name.
Brands And The Decline Of Influencer Trust
September 13, 20183 min
There’s new evidence that suggests we may have passed the peak of influencer marketing.
Brands Need To Adopt A Two-Way Creative Brief
September 12, 20183 min
Two-way conversations start with two-way briefs. Unless you want to talk to yourself.
The Rising Value Of Brand Purpose In Private Equity
September 11, 20184 min
Earlier this year Larry Fink, Chairman and CEO of Blackrock, published his annual letter to CEOs titled ‘A Sense of Purpose’.