September 2018 - Page 2 of 2 - Branding Strategy Insider

Solving Brand Problems With Behavioral Science

September 10, 20185 min

One of the appealing aspects of behavioral science is that rather than being a single, over-arching theory, it’s a broad collection of biases.

by Chris Wren

Brand Management

Build Your Brand On Meaning, Not Marketing

September 7, 20183 min

To celebrate women’s empowerment, department store Harvey Nichols is changing their name to Holly Nichols for the month of September. This reminds me of the stunt IHOP pulled a few months ago when they changed their name to IHOB.

by Tom Murry

Brand Management

4 Things I Learned Building The Calvin Klein Brand

September 6, 20186 min

For over 17 years (1999-2016) I served as the CEO of Calvin Klein and I had the distinct pleasure of being able to work with one of the world’s most preeminent creative geniuses of our time, Calvin Klein, not to mention his incredible design team, specifically the legendary designer and Creative Director Zack Carr.

by Jerome Conlon

Brand Management

Analyzing Nike’s Controversial Just Do It Campaign

September 5, 20188 min

Is the new Kaepernick 30th Anniversary Just Do It Campaign a smart move for the Nike brand? In this age of polarization and change, every brand owner should find Nike’s decision worth analyzing.