The Quick Brand Health Assessment
July 26, 20061 min
You know your brand is winning in the marketplace when…
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July 2006 - Branding Strategy Insider
Retaining Customers
July 18, 20061 min
“Companies can boost profits by 75-100% by retaining as few as 5% of their current customers.”
The Importance Of Point Of Purchase
July 13, 20062 min
Over the past 20 years, retail brands have significantly increased their leverage over consumer product brands because (1) they increasingly control access to products and (2) the environment in which the products are sold and (3) they have point of sale data to which manufacturers are not always privy.
Brand Facts
July 13, 20061 min
Everything else being equal, people are less sensitive to price changes for brands with large market shares than for competing brands with smaller market shares.