Accurate Ad Figures Require Openness
March 31, 20092 min
For a brief time in 2003 I ran away and joined a media circus. We had finally published the first results from a London Business School study on advertising viewing.
NEW THINKING
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March 2009 - Branding Strategy Insider
Overcoming Common Brand Problems – 41
March 30, 20092 min
Today we’re adding a new entry to our list of Common Brand Problems, though the problem itself is quite timeless.
How Are Brands Impacted In Economic Downturns?
March 27, 20092 min
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from executives and marketers everywhere. Today we hear from Craig, an executive with a brand acquisition company in New York City who asks this about brands and economic downturns…
A Talk With Ogilvy, Bernbach, Burnett And Reeves
March 26, 20093 min
David Ogilvy, Bill Bernbach, Leo Burnett and Rosser Reeves left indelible marks on the advertising landscape. Their works influenced generations of consumers and marketers. Today on BSI – a virtual interview constructed with some of their most significant thoughts on the business and where it is headed.
A Wal-Mart Brand For The Ages
March 25, 20093 min
So, do you fancy yourself as an expert on branding? You should have no problem with the following question, then. What’s the biggest fast moving consumer goods (FMCG) brand in America?