Managing Brand Backlash
May 31, 20236 min
As marketers, we want our brands to be loved and admired … and purchased. Everything we do is aimed at selling more goods to more people more often. But sometimes, even the great brands miscalculate, underestimate, or become too ambitious. What seemed like the next big idea becomes the next big dud. Then your loyal customer turns on you and takes their business somewhere else. That coveted relationship, that impressive sales volume, that enviable market...
